Joe figures created after 1982 are typically regarded less desirable, with most sets fetching between $10 and $200, compared to the 12-inch versions produced between 1964 and 1978, which price between $50 and more than $2,000 in immaculate condition. A few rare early dolls still turn up at auction, but they can sell for well over $100,000.
In 2010, an original GI Joe doll sold at auction for $450,000, setting a new world record for the value of a toy. The previous record holder was also a Joe doll: a green 10-inch version that was given away with boxes of Cap'n Crunch cereal in 1963-64. It too had been upgraded by its owner, who had painted it silver.
The high price of these dolls is due to both their rarity and quality. No more than 100 original Joe dolls were made, all but four of them destroyed. Only nine of those four remaining dolls were not damaged by age or wear-and-tear; instead, they were modified by having their eyes removed or replaced with glass eyes, or else their heads were replaced with plastic ones. These altered dolls are valuable because they cost more to make and therefore signal prestige within the company at the time.
The fact that they were given away free with cereal makes them even more attractive to collectors.
According to Santelmo, the 3 3/4-inch G.I. Joe figures manufactured after 1982 are typically regarded as less valuable—ranging from $10 to around $200 for most sets—than the 12-inch versions produced between 1964 and 1978, which bring between $50 and more than $2,000 in immaculate condition. A few rare examples of the older style have surfaced at auction prices higher than expected, but most sell for much less.
Why the difference? The 12-inch figures are larger than their 3 3/4-inch counterparts, with more detailed features. They also come with additional accessories not included with the smaller figures. And unlike some other popular toys from this era, such as Transformers, there's no real distinction made between different Joe characters. Any of the figures in the original series can be combined with any of its contemporaries to form a group that often sells for more than the sum of its parts.
Here is how much various vintage Joe figures have sold for at public auctions:
2012 - One 1964 GI Joe figure sold for $5,000 at a comic book convention in California
2010 - One rare 12-inch Joe figure sold for $7,750 at a comic book convention in Rhode Island
2009 - One complete set of four 12-inch Joes sold for $19,500 at a comic book convention in Maryland
Snake Eyes from Series 2 is the most elusive GI Joe figurine. This 1983 figurine just sold for $12,900 in an eBay auction, making it the most pricey G.I. Joe we've seen. The previous record holder was the same Snake Eyes figure that sold for $15,000 in 2014.
Other notable figures include: Duke/Dr. Mindy's Doc/Firewaller/Fugitive Fighter/G.I. Joe/Guardian/Lancer/Paratrooper/Pilot/Roadblock/Rookie/Sapper/Scout/Sergeant Rockhead/Shade/Slice/Snakeskin/Spirit of '76/Tattoo/Tracker/Warlord.
GI Joes were action figures made by Hasbro from 1979 to 1986. They are widely regarded as some of the best action figures ever produced. In addition to being popular with children, GI Joes also have a following among many older fans who remember them from their involvement with Marvel Comics' G.I. Joe franchise.
The name "GI Joe" is an acronym for Good Idea Jeans. This moniker was given to the figures by their creator, Larry Hama, who said he wanted his characters to feel like they came from somewhere else even though they were made in America.
Joe Jitsukawa has a net worth of $500 thousand as of August 2021. He has made the most of his money via his YouTube career. Joe Jitsukawa started out in 2011 with just under 10 million views on his first video. In 2012, that number had increased tenfold to 90 million views. As of January 2020, his channel has over 89 million views and it is one of the most popular math channels on the platform.
He makes videos on mathematics, physics, and chemistry, but he also occasionally covers other topics such as music and sports.
Joe Jitsukawa uses software from Adobe to edit his videos. He also hires assistants to help him make videos. His biggest challenge as a YouTuber is balancing work and playtime. When he's not editing videos or doing other tasks related to his channel, you can find him reading manga or playing video games.
About Joe Jitsukawa
Joe Jitsukawa was born on July 2, 1987 in Tokyo, Japan. He grew up with his brother and sister and showed an interest in math and science at a young age. He loved watching science documentaries when he was a child and thought it would be fun to share that passion by making videos.